Though most people thinks that Email marketing is a very old or classical way to market your business online but if you go through stats that states that:
According to stastisa:
In 2022 alone, 333.2 billion emails are expected to be sent and received each day. In Fact it is the widest network that can be used to get maximum customer reach.
Moreover, 29% of marketers rate email marketing as the most effective marketing channel (25% for social media, 22% for SEO, and 25% for content marketing)
Let’s witness how businesses are taking email marketing
93% of B2B marketers use email channels for distributing content. 72% of customers prefer email as their main channel for business communication
Table of Contents
HOW EMAIL MARKETING WORKS?
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Email marketing strategies commonly seek to achieve one or more of three primary objectives, to build loyalty, trust, or brand awareness. The term usually refers to sending email messages with the purpose of enhancing a merchant’s relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
Email marketing is a very crucial tool for dropshipping business as well as retargeting tool to bring back the customer to your website for further engagements & sales with your content. might it be an affiliate or B2C business model
What is Integration?
The Integration is to connect your store with the tool, also if you have subscribed list in other tools, so you can also migrate the subscriber list from one tool to another tool & this is called integration.
What is Flows?
The flow is to send the automated emails from time to time means, Imagine you sent the first email, so you can set a time that the second email will send after 2 hours, so sending automated emails called flows.
What is the Sign-Up form?
The sign-Up form is to add a form in the website or store for collecting emails & then send automated emails for conversion.
What is a Campaign?
The campaign is to send a one-time email to all the subscribers. there are many goals to send a campaign.like:- If we’re introducing the new product, so we can send a campaign to subscribers for pre-orders, also if any occasion came like eid, Ramadan, valentine’s, so we can send a one-time email with special offer for conversion.
What is Segmentation?
Segmentation is to separate the subscribers, which means you can separate the male emails & female emails, then you can send different emails to them.it also works in VIP customers or Unengaging customers, once we know who is the VIP & unengaging customers, then we can send different emails to both of them.
What is AB/TESTING?
AB- testing is to test your subject line, preview text, CTA & see how it works, if these things don’t work, so we change the subject line or email body..!we Can also do AB-testing of sign-up forms too.